Rebranding Saratoga?

For nearly 100 years "Where the Trout Leap in Main Street" has been Saratoga's unofficial slogan.

At the August 20 meeting of the Saratoga Town Council, however, newly appointed Carbon County Visitors’ Council (Discover Carbon County Wyoming) representative Ellie Dana-Raymer appeared to suggest the town should explore changing the brand of Saratoga.

“Do you want to change your brand,” asked Dana-Raymer. “Cindy Loose talks about what’s the brand of the town. For many decades, it’s been ‘where the fish jump into main street.’”

Dick Perue, local historian and former Saratoga Sun publisher, said "...