Unveiling the Master Plan

In January, Discover Carbon County Wyoming—formerly Carbon County Visitors Council—unveiled their Tourism Master Plan.

According to a press release from Leslie Jefferson, CEO of Discover Carbon County Wyoming, the tourism master plan is “ambitious” and will chart “a course for a vibrant and sustainable future for this captivating piece of the West.” The press release went on to call the master plan a data-driven roadmap which outlines a strategic approach to attract new visitors, extend stays and generate economic growth.

The master plan, read the press release, would also preserve the natural...