Staying on top of consumer trends can make for a better shopper experience this back-to-school season, helping you land the best deals on the right products at the right time.
The results of a new survey from Sensormatic Solutions, a leading retail solutions provider of Johnson Controls, show that despite new shopping options popularized during the pandemic, such as buy-online-pick-up-in-stores (BOPIS), 79% of respondents plan to conduct their back-to-school shopping in stores this year, a slight increase from 2022. The most important factors when shopping in-store include price (91%), product availability (75%) and a safe and comfortable store environment (44%).
“Consumers are still viewing in-store shopping, particularly in the back-to-school season, as an experie...
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